|
The Jack daniel's brand
site strategy was to
create "the center of
the universe" with
secondary brands and
promotional sites as
"satellites" that
amplified brand
participation. Satellite
brand sites include:
Studio NO. 7, jd Country
Cocktails, and
Jack Daniel’s Racing.
My work for Brown Forman includes:
online experience strategies, website
design, online viral tactics, online
promotions, CRM strategies, global
website strategy, online advertising,
email programs, desktop widgets,
blogs and online community strategy.
|
the site to promote the
medicare part d plans for
unitedhealth rx was
designed to publish the
content for consumers,
doctors, hospital
personnel and
insurance
professionals.
This enterprise site uses a custom CMS
tool for serving and controlling content.
The design direction uses photography
that depicts active lifestyles with
vibrant color and engaging imagery.
|
Mission foods launched
this consumer community
site reinvents a tool for
the contemporary mom.
Using Ajax to control and serve the
recipes, seekers edit the search menu
to locate the right meals to serve
their families. The online
recipe box
allows the user to save favorites and
send those to friends.
Details such as
graphics that change out with the
seasons and original photography
present a unique user experience.
|
experiential community
site driven by a popular
consumer brand. users
create content that is
browsed by other
members, rated and
published to other
friends' content palettes.
liquid state uses a combo
of ajax, flash and flex.
Members of Liquid State share
content across multiple "palettes".
The environment is "self-policed" by
it's member through rating systems
and time-based content management. |
animated photography
and the use of intuitive
navigation have created
an interface that is easy,
reliable and relevant.
Photography assets were pulled apart
and redesigned to meet the objective
of the site - to communicate high-end
photography services and customized
project solutions.
|
animated photography
and the use of intuitive
navigation have created
an interface that is easy,
reliable and relevant.
Photography assets were pulled apart
and redesigned to meet the objective
of the site - to communicate high-end
photography services and customized
project solutions.
|
animated photography
and the use of intuitive
navigation have created
an interface that is easy,
reliable and relevant.
Photography assets were pulled apart
and redesigned to meet the objective
of the site - to communicate high-end
photography services and customized
project solutions.
|
Sun, sand, bikes, friends,
and real-time uploads to
the internet for fast,
relevant information.
Teams of videographers, bloggers,
bikers and celebrities teamed the
coast gathering the latest news and
events, then putting all together
and publishing it to the site.
User interface designs, online profile
databases for Harley-Davidson, Buell
and H.O.G. brands.
|
The greyhound brand
enterprise site was
redesigned to make it
fast for riders to
purchase and repurchase
tickets for themselves
and their friends.
Greyhound Commons is the place
to go for ticket info and deals, rider
schedules and student forums.
Online rewards for frequent riders
and members. The strategy was
developed to reduce the cost for
those who rode often, those who are
committed to the brand.
Greyhound Road Scholar was an
online
promotion targeting students.
The experience allowed participants
to
customized their prize package,
and enter to win cash towards tuition.
One of the strategic objectives was
to
grow brand database membership.
Strategic development and execution
of a promotional tour bus, driven by
Funk Master
Flex.
The Greyhound bus
was "tricked-out" with leather seats
and a custom audio system. The
online experience emulated the off-line
experience using a Flash interface,
thumping sound design and
rider-
posted pics and text.
Informational site designed to
support business travelers in Canada.
Aggregated content such as weather,
traffic, and more.
|
The consumer product
brand site was reinvented
to present an easy and
relevant way to access
the bold flavor of
dr pepper and promote
brand participation.
The site ran integrated marketing
campaigns quarterly throughout the
year. These ranged from football
celebrity partnerships to online
sweepstakes and coupons.
Online advertising created a buzz for
everything from product price-points
to
brand emersion and stewardship.
GIF and Flash animated banners,
rich media ad units, and full-site
branding partnership were are part
of their online ad arsenal.
|
one of the largest home
builders in the nation,
and their site reflected
this share of the market.
Content was served
dynamically to meet the
needs of the changing
regions and shifting
marketplace. interface
design is both elegant
and functional.
Home buyers search by style, location,
or
type of community.
The site is
flexible, fast and reliable - creating an
online experience that will repeat the
ease and comfort the user needs.
|
The first online version
of "ROUGH" published by
the dallas society of
visual communication.
2001 Cannes Cyber Finalist, creative
use of technology and innovative
presentation of content and
information architecture. The site
structure consisted of seven unique
user interface designs with a
consistent universal navigation.
|
Diamond and jewelry
designer louis glick
launched their brand
site in early 2000.
Dynamically driven images make it
fast and easy for the user to browse
the Glick collections. The design
direction uses the soft, seductive
brand photography to contrast the
sharp product photography.
|
The first on-line brand
launch for the cadbury-
Schwepps energy drink.
Coolah Energy Drink originated in
Australia. The site concept was
executed in Flash and taunts it's
users to "Flip" the content upside-
down and right-side up.
The brand also launched an awareness
campaign that consisted of 6 video
shorts called "Koala Sightings" and
were placed on YouTube, Google Video,
Eyespot, and VideoEgg.
|
The Mission Foods
authentic tortilla brand
site includes recipes,
product information and
promotional awareness
sections. website
Templates were also
part of the strategy to
support regional sales
and promotions.
|
pepsiworld started as
an experiential site back
in the mid nineties. and
has evolved, moving from
the online monthly
publication format to a
brand enterprise site.
Music, movies, and games was the
theme, and a new Pepsiworld was
published using Flash 3 every month.
PepsiSmash is the music partnership
with Yahoo. The site supported the
TV broadcast with listings, rating,
artist bios and videos and more.
Creating relationships with your
consumers is one of the blocks for
brand building. I worked with Pepsi
and Mountain Dew to create these
customized birthday emails to grow
their CRM databases.
Creating the first online version of
the successful PepsiStuff campaign
presented one challenge: creating,
developing and implementing over
300 digital executables, and keeping
it fresh.
|
The dew site is used as
a launching pad for new
brands and flavors. the
pitch black site was
created to generate
brand awareness and
excitement.
Users navigated through the halls
of this haunted houses, finding
interactive elements along the way.
The attic was the place to find
exclusive games and downloads.
|
Annual, seasonal and
promotional online
advertising brought
La quinta inns & suites
out of the stone age.
Ad units with a technical twist.
These innovative banners dynamically
served a "timely" message by synching
with the users CPU clock, allowing this
brand to communicate with the
consumer in his space, on his time.
Rich media ad units deliver the
"quirky" La Quinta brand messages,
and offer custom ringtones that the
user can download from the banner.
|
The Little flower site
presents emotional
information about
adoption, serrogacy
and fertility.
Cross-over information and content
was identified for both users and
presented in a similar format for both.
And still achieving the objective of
creating separate, but similar sites
for those searching for information
on adoption, serrogacy, and fertility.
|
|
